ID Context was the very first project of my second year at Sheffield Hallam university, currently the best design so far because of major advancement in my digital skills. The brief of the project was based in retail design, the choice was my own on whether I would choose an existing brand or my very own. I also had to pick one of three buildings to develop my retail project within.

​

I chose to make my own retail brand so I could relate to something more on a personal level and create a brand which would reflect my kind of design. The building of choice was what is known as Bungalows and Bears on Division Street in Sheffield. I took on a very different approach to retail design by trying to use light and sound, it eventually spawned the creation of 4'33, see below for my development work on this project.